This new start-up business offers diving courses, dive training, fun dives and underwater photography packages. They required a brand that would allow them to establish an online presence and develop a range of professional, impactful marketing materials.
Create a brand that symbolises the mindfulness aspects of freediving including peace, serenity, calmness and tranquillity
The brand must be able to grow with the company, as they plan to broaden their present offering to include mindfulness workshops, mediation, yoga, excursions and cultural experiences
The brand should work both online and offline
We researched the market, their competitors, different spiritual and holistic symbols and meanings and explored the language used in this sector. The lotus blossom used in the brand logo symbolises purity, enlightenment, self-regeneration, and rebirth which fits perfectly with the ethos of Serenity Freediving.
We created a brand logo, brand colours and brand fonts plus a set of basic Brand Guidelines to help ensure consistency in terms of the brand style, use of the logo and tone of voice.
Serenity Freediving has a unique brand that can grow with the company, enable them to develop a range of professional marketing materials and allow them to establish an online presence.