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Brand Launch with Multi-Channel Campaign

SENSTEC are world leaders with their award winning, patented Anti-Slip Shower Trays. Based in Ballygawley, N. Ireland they are a second-generation family business with over 40 years’ experience in the bathroom industry.


Campaign Objectives

  • Launch the SENSTEC Anti-Slip Shower Tray to market

  • Raise SENSTEC brand awareness with potential customers and stockists

  • Grow online sales

  • Recruit new stockists UK wide.

After establishing a clear understanding of SENSTEC’s business needs, their brand, current market position and target audiences we developed a strategy to include a mix of Digital Advertising, Social Media Management, Website design, PR, Graphic Design and Animation.

With a refreshed approach, clear messaging, consistent tone of voice and a clear understanding of who we were trying to reach, we launched a multi-channel campaign. Starting with a website update, refreshing copy to reinforce the sales messages. To drive traffic to the website we ran a digital advertising camapign that included Search, Display, social media and Video Ads. This was supported by proactive social media management and engaging with market influencers.

SENSTEC Anti-Slip Shower Tray is now available in over 50 stockists UK wide, installed in Hotels in UK and Ireland, and delivering the ultimate in showering safety, in homes across the UK and Ireland.

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