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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS GROWTH


The power of social media doesn’t require an introduction. As a leading design agency, we have a dedicated team specialising in social media marketing. We can confirm that social media marketing is an essential piece of your business marketing strategy- Social platforms can help you connect with your customers, increase awareness about your brand, and boost your leads and sales.






HOW CAN YOU TAP INTO ITS FULL POTENTIAL?


1. Boost your Small Business’ Brand Awareness


Social media is about humanising your business to enable building relationships with your customers. These are the people who will buy your products and services and tell their friends about you, so it’s important to nurture these connections.


Showing that you care about your customers and their experience with your business will go a long way in securing these relationships long-term. A well-executed social media marketing strategy will lead to increased visibility for your business. When you create interesting, relevant content, people will share it with their followers, which will increase your reach and exposure.


2. Boost Website Traffic


A small business’ sales depend on the website traffic they generate each day of each month. Leveraging social media ads and organic marketing strategies can drive substantial traffic to the website, inciting interest in the mind of your customers.


3. Boost Sales


As a small business trying to make its presence known, your end goal is to boost sales. And surprising or not, your social media channels are an integral part of your sales funnel. With your target audience and potential of leads on varying social media platforms, that’s where you need to be.


As a leading social media marketing agency in Belfast, Stride visualises those marketing strategies for your brand.


4. Promote your Content (and your brand)


As a small business, your primary aim is visibility. You want your brand in front of new audiences and consumers who will eventually take an interest in what you sell.

To successfully achieve that, you must use social media channels to promote your content. That’s where a detailed content calendar or a content marketing plan comes in.


Working with a social media company with experienced professionals allows you to put your small business’ content in the sight of the right audience. Leverage different social media channels and explore various trends and marketing strategies to create crisp, consumable content that resonates with your audience.


5. Building an Online Repertoire


Online reputation has the power to make or break a business. Put yourself in the shoes of a customer. What do you do when it comes to trying a new restaurant?


You most likely go on the internet and check the reviews. It’s a common practice everyone does before buying anything new. The same applies to a brand’s products, specifically your small business’ products. Platforms like Tik Tok and Instagram have granted customers instant access to brands and businesses, if they have an online presence- if they do, it better make a good first impression!


We are visual creatures, so businesses who reach out to agencies for social media assistance often perform better than those who neglect their profiles- let us take the hassle from you.



6. Improve Audience Engagement


Social media channels are a great way to interact directly with your audience and consumers. As a small business, having a two-way direct conversation with a potential customer can boost sales and improve the market presence.


Good customer engagement also reflects in the numbers. Not only do you get to grow your social media accounts, but you also get to leverage that growth to drive better sales.


However, staying active is the only way to achieve sustained customer engagement. You must stay on top of the trends, be proactive while answering direct messages, reply to queries in the comments, resolve complications and be on top of your communication game.


7. Learn More about the Customers


Another benefit of social media marketing for small businesses is data gathering. As a business, data is your Pandora’s box. It allows you to understand what products your customers are engaging more with. The real-time data also gives you an idea about your audience demographic.


As a small business, you can use these analytics to turn your marketing game into a complete 360. You can tailor your marketing strategies based on the customers and make smarter business decisions.


Not just the audience, though, you can also use social media to keep an eye on the competition. You can keep up with their social media game, online behaviour, new product launches, and social media engagement strategies.







CONCLUSION


Working with a social media agency can result in exponential business growth for small businesses. From identifying the right audience to building a reputable brand presence, there’s a lot that you are missing out on if your small business isn’t on social media. Think of your social pages as a CV for your business- why should customers buy into your brand vision? How can you be different?


Additionally, a dormant social media account isn’t helping either. The only way to make your presence known to your target audience is to work on it. Stride’s social media marketing team is here to streamline that process.


Take that first Stride and transform your small business’ social media.


For queries and more information, visit https://www.stridedesign.co.uk/contact-us.


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