Energy drink brand, Monster Energy, introduced a new 250ml range – exclusive to the Licensed Trade – to enable it’s on-trade partners in hotels, bars, and restaurants to increase sales.

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To support the launch a range of ‘Signature Serves’ Monster-based cocktails were created by one of Ireland’s leading mixologists.

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We staged the accompanying photo shoot in a bar setting to produce a range of high-quality, authentic images that were used across a wide range of promotional materials.

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To compliment these, we produced a short info-animation which featured in the launch campaign on social media and digital platforms.